Branding / Digital Marketing / Advertising

Striving to bridge the divide between the brand’s French heritage and New York’s modern edge, the Baccarat Hotel New York asked for elegance-with-a-twist in the Hotel’s branding. Leane led a team of designers and copywriters to leverage the brand’s iconic red and the Hotel’s interior design and experience, resulting in a 360-degree look and feel across the Hotel’s physical and digital assets.