Digital Marketing / Advertising

Bideawee had a huge opportunity to build awareness and drive adoptions by advertising on the King Kong billboard in Times Square. Leane on-boarded “The Dogist” to shoot a series of stills that could be animated to create the billboard. The idea was to create a digital billboard that used bouncy, playful type, moving in and out of the screen, to remind viewers of the lively feeling a pet brings into lives–and “makes life better.” During and after the billboard flight, Bideawee saw a significant increase in adoptions.